Cynics might scoff at GE's unwieldy "-magination" suffix, but it seems to have some kind of hidden mojo. Last year, the company exceeded its emission-reduction targets and increased green product revenues by more than 20%--on target to meet its 2012 Ecomagination goals. Now GE's $17 billion health-care division is looking to tap some of that magic. "There doesn't have to be a trade-off where higher-quality health care means increased costs," says Mike Barber, GE's Healthymagination chief.
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