Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have in common, besides long titles? Neither provided any real strategies or methods for the crowded room of marketers to use.
There were some interesting people on both panels. And there were some interesting stories (or videos) shared with the audience. But mostly, people gave obvious answers and discussed their past success.
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