Michael Vanderbyl is a multidisciplinary designer that has a message for companies, "A brand should be about truth." Here, he tells us how designers must be part of business from the beginning, to create an authentic brand and fit a company into a world where design is all around us.
For a design writer, being at the annual AIGA Legends gala is like being a sportswriter at the All Star Game. Oh, look, there’s Paula Scher! Wow – behind that potted palm – it’s Massimo Vignelli. Don’t turn around, but there’s Michael Vanderbyl!