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Michael McDaniel

Founder, Reaction | Austin, TX

Michael McDaniel is the founder and CEO of Reaction, an Austin-based startup specializing in disaster relief and emergency preparedness shelters and software. Prior to founding Reaction in 2010, McDaniel worked as a principal designer at global design and strategy firm Frog and served as an associate creative director at Fd2s. He earned his BFA at Mississippi State University, where he specialized in graphic design. McDaniel holds several patents in the design of modular and portable shelters.

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