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Michael Acton Smith

Michael Acton Smith

Founder, Mind Candy

In addition to Mind Candy, a transmedia toy company that spawned the hit virtual pet world Moshi Monsters, Michael Acton Smith is the fun maker behind Perplex City, Firebox, Berwickstock, Silicon Drinkabout, and Calm.com.

It's not about who gets there first or who spends the most on marketing. It's about who creates the best stories, characters, and experience for kids.