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Melody Roberts

Melody Roberts

VP of Digital Experience, Panera Bread

Melody Roberts is the VP of digital experience at Panera Bread. She was formerly the senior director of experience design innovation at McDonald's and one of the most important senior figures driving the company's reinvention. She led teams at one of the most secretive and important programs at McDonald's: its Innovation Center, a 250,000-square-foot bunker with three kitchens, 135 dedicated employees, and zero windows, where any McDonald's partner could try out new concepts in a completely neutral design environment.

Using design thinking across the organization requires figuring out what the organization needs to build and grow broadly, versus focusing on a design team.