Who? What? Where? When?
Any company looking to share its message with the public needs to ask these questions first. But you already knew that, right?
It's crucial these days that marketing dollars are used in the most effective ways possible. So companies must try to determine beyond a shadow of a doubt who to target, what message works, where the most effective medium will be and when to share it. After all, you'll get a bigger bang for your buck if you get it right the first time.
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