Today at the Detroit Auto Show, Ford unveiled the MKZ Concept, which is meant to herald a rebirth for its once-mighty, now struggling Lincoln brand. If it looks bold and even a bit foreign for the Lincoln brand, that's the hope. "We believe that the trend of reimagined retro has gone by the wayside," Max Wolff, Lincoln's head of design, tells Co.Design. "For Lincoln, the MKZ is about looking forward rather than back."
Far from being a mere concept, Wolff insists that the production MKZ that reaches showrooms later this year will look virtually identical to the concept you see here.
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