Current Issue
This Month's Issue

Follow Fast Company

We’ll come to you.

Fast Company Profile Page

Mauro Porcini

Mauro Porcini

Chief Design Office, PepsiCo

As PepsiCo’s first-ever chief design officer, Mauro Porcini is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brands, including product, packaging, events, retail activation, architecture, and digital media.

It's important to have a culture that doesn't punish you if you make, eventually, a mistake. It's part of the innovation process. I always joke, saying, 'What scientists call experiments, marketers call failures or mistakes.'