The oldest of 10 children, Maura FitzGerald has never been shy about saying what she thinks. And she's not about to change, even though she now runs a fast-growing company in an industry that's known for its "yes men" mentality. "It's a blessing and a curse," she says of her own straightforwardness. "CEOs often have people around them who perform like the Nixon cabinet - they applaud everything the boss does." She sells the opposite: "I've found that people appreciate honesty and forthrightness.