Matt Webb

CEO, Principal, BERG

Matt Webb is CEO and principal at BERG, the studio he cofounded in 2005. The London-based design consultancy helps the world's top companies, including Google and Intel, dream up provocative and whimsical ways to merge technology and the real world--such as with the Little Printer, a simple gadget that turns web feeds into a custom, printed-on-demand newspaper. It's an indication of the firm's real ambition: to create a new generation of smart, networked gadgets that enable real-world sociability.