One of the nice thing about being a magazine writer who also has access to a clean, well-lighted space on the internet, is that I get to resurrect some of tasty tidbits of reporting which get cut in the often brutal process of making words fit into the time/space continuum of magazine-making.
Matt Cohler spends his day thinking about money. "Were still in a high growth period," says the vice president of strategy. "I spend a lot of time on big problems. Number one, how to monetize the site as effectively as possible." A close second is thinking about "how we fit into the overall context of the landscape of what’s going on in social networking."