For stretching Nike in new directions
Martin Lotti is a designer and executive known as a major creative force at Nike. Born and raised in Fribourg, Switzerland, Lotti graduated from the Art Center College of Design in Los Angeles in 1997. That same year, he started at Nike as a footwear designer. Within several years, he was working as a creative director, initially in women's sports footwear; by 2012, he was responsible for the entire global football, or soccer, category. In 2015, he introduced the company’s first-ever line of soccer cleats, or boots, made especially for women and created the sleek uniforms for the winning U.S. women’s soccer team at the 2015 FIFA Women’s World Cup. He also modified the technology behind Nike’s most unconventional line of cleats to make precision-engineered apparel—and helped develop a more aerodynamic fabric that U.S. athletes and other Nike teams will wear at the 2016 summer Olympics in Brazil. He also began applying those approaches to other sports in 2015 following his promotion to vice president/global category creative director. He's now responsible for the creative direction of all of 11 Nike categories, from running to basketball.