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Mark Zuckerberg

Mark Zuckerberg

CEO, Facebook

Mark Zuckerberg is founder, chairman, and CEO of social network giant Facebook, which he started as an undergraduate at Harvard. Since Facebook's February 2004 launch, the company has succeeded because hundreds of millions of people--slowly at first and then in crashing herds--became comfortable sharing their true selves online. Facebook's guiding principle, as laid out by Zuckerberg, is what he calls the "Hacker Way"--an identity that means questioning assumptions, moving fast, taking risks, sharing information, and learning from other smart people. That ethos has helped grow Facebook into one of the world's largest social networks, with more than 1 billion active monthly users.

So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.