According to polls, the GOP is seen as outside the mainstream, for the wealthy, out-of-touch, uncompromising, and uncaring. To win more voters, it’s clear the brand needs a makeover. Here's how we'd do it.
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? We selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.