You flex your management muscle all the time. You are constantly pushing your team and making sure that everyone is focused on the right priorities, that deadlines are hit, and that together your group is functioning like a well-oiled machine. But that's not what leadership is about.
Marc Benioff, CEO of Salesforce.com, talks about Salesforce's latest moves to build into the new Internet platform with a partnership with Google that'll be announced on Monday. He talks some smack about existing enterprise vendors like Microsoft, and discusses what he's seeing happening in our workplaces due to the Internet.
The backbone of public relations, social media, marketing communications and advertising programs is content that engages, educates and entertains. Our methodology at Strategic Communications Group (Strategic) is to produce and/or package content once and then merchandise it across multiple channels. This approach positively impacts awareness, credibility and lead generation (via search engine optimization and sales cycle marketing).
The only thing the economy has to fear is fear itself: indecisive CEOs, risk-averse companies, frightened frontline executives. Take a journey into a different side of corporate America: people and companies that are playing with confidence and playing to win. Their experiences just might boost your confidence.