Jonah Berger may know more about how to make content go viral than anyone on Earth. He thinks Malcolm Gladwell got it wrong and that Rebecca Black's "Friday" is the worst song ever, but is that enough to make you click on this video?
Focus groups won’t give rise to innovative ideas, maintains Continuum’s Gianfranco Zaccai. But they can help refine the core concept when used at the right moment in the design process. Here’s how to do it.
Personal attention motivates, inspires, and engages people. Most importantly, it makes them buy from you. If you aren't giving your full attention to clients, it can cost you a lot more than a sale, as these cautionary case studies show.