Linda Boff

Executive Director of Global Brand Marketing, GE

Linda Boff is the executive director of global brand marketing at GE, responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of NBC Universal. She joined GE in early 2004 with 18 years of experience in marketing, advertising, and communications, including senior roles at Citigroup, the American Museum of Natural History, and Porter Novelli.