Specially designed Small World Machines placed in both countries in March served as live communications portals. Coke has released a video that allows everyone to witness the joyous interactions. It discusses the project here.
Whether you believe it or not, Google's (in)famous motto, "Don't be evil," is one of the most unambiguous value statements by a major company. Leo Burnett, the legendary ad executive and founder of an eponymous agency, delivered a similarly no-nonsense (if less succinct) summary of his company's values in 1967, in a speech called "When to take my name off the door." Now a Brazilian design studio called Lobo has created an animated tribute to Burnett's speech, which should serve as inspiration for anyone tempted by the siren song of giving less than 100% on every project: