Twinkies return to shelves this summer, thanks to a pair of private equity firms that bought the brand after Hostess went bankrupt last year. Branding experts serve up three ways to reintroduce the classic, notorious snack:
Specially designed Small World Machines placed in both countries in March served as live communications portals. Coke has released a video that allows everyone to witness the joyous interactions. It discusses the project here.
It may not be possible to break the art of award-winning creativity down to sheer math, but Columbia University’s Sudhir Venkatesh and students undertake a data-centric analysis of who wins at Cannes and what patterns and lessons are available for those looking to take home hardware.