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LeBron James

LeBron James

Forward, Cleveland Cavaliers

Super-athlete-entrepreneur LeBron James entered the NBA in 2003 at 19 and has been a dominant force ever since, winning two NBA championships, four NBA Most Valuable Player Awards, two NBA Finals MVP Awards, and two Olympic gold medals. For more than a decade, he's also collaborated on designing sneakers with Nike. James is such a dominant and influential voice for the brand, in fact, that in 2015 the company signed a lifetime deal with James-- the largest single-athlete guarantee in Nike's history.

I'm the one who's wearing the product. I knew from day one that I wanted to be a part of the whole creation process.