[This is a follow-up to Helen's previous article on design thinking, The Seven Deadly Sins That Choke Out Innovation — Ed.]
Recently, Kevin McCullagh of British product strategy consultancy, Plan organized a two-day event for executives to wrap their heads around the concept of design thinking—and, in particular, to think about how they might go about implementing it within their own organization. Kevin invited me along to give an overview of some of the things I’ve been thinking recently. “Don’t hold back,” he advised.
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