Kate Middleton: British, pregnant. Kim Kardashian: American, pregnant. Both are due in July--dual boons to their homeland's gossip industries. In the battle of the belly bulge, which nation is best equipped to capitalize?
Round 1: Printed Prattle!
America's top weekly rag, People, has a greater circulation (3.6 million) than the top five British magazines combined (1.9 million). Even when you factor in Britain's rabid daily tabloid circulation, it's still no contest.
Sustained growth requires that you adopt a systematic approach to branding and marketing. You can’t pursue marketing when you feel like it. Here are some examples of how you can systemize your marketing and branding objectives.