From the strategy files: Ana Andjelic looks at loyalty programs through the lens of decision-making, business design, and experience design and suggests a new way of reconciling human irrationality outside of the usual emotion-driven marketing context.
The two discuss production values, lovemarks, customer intimacy, the need for community, and how great ideas get made. It's an interesting look into the minds of two progressive business thinkers. I'd like to see more leaders interviewing leaders!
Several years ago, Fast Company checked in with Kevin Roberts, CEO of Saatchi & Saatchi, to learn more about what he thinks is wrong with brand management. (His glib answer: Brands and management.)
At the end of February, Roberts gathered with students of the University of Limerick to further explore the ideas behind his work -- and provide an update on the ideas that inspire him the most. Here's the short list: