At first, the barefoot running movement seemed to threaten shoe companies. If runners believed cushions could induce injuries--by throwing off our feet's natural balance--how can that be monetized? The answer: cleverly. Vibram did it in 2005 with its toe-hugging FiveFingers shoes; others followed. The latest from industry heavyweights and smart upstarts take many forms.
Plair tackles a familiar problem: You've got a video clip on your phone that you're dying to show to a group of friends, but all you have is a 4-inch screen. To save everybody's necks, Plair enlisted NewDealDesign (NDD) to craft a portable gadget that can beam media from a smartphone to any TV.