For explicating the rap canon, then moving on to everything else. When they started Rap Genius in 2009, its founders just wanted to meet Cam’ron. Now their goal is to “explain everything,” says former lawyer Mahbod Moghadam, who set up the site with fellow Ivy Leaguers Tom Lehman, an engineer, and Ilan Zechory, a Google project manager. Rap Genius crowdsources annotations of rap lyrics--deciphering slang, unpacking references--creating a vast canon of industry knowledge.
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