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Katia Beauchamp

Katia Beauchamp

Cofounder, Birchbox

Katia Beauchamp is one half of the team behind online cosmetics retailer Birchbox, the monthly subscription service for curated boxes of beauty samples. At Birchbox, Katia builds partnerships with beauty and lifestyle brands as well as overseeing the company's (gorgeous) public image.

Brands spend money to connect with consumers, and consumers want the best product. We were asking both sides to change their behavior and it has really amazed us how willing they were.