Kate Spade decided to replace their stores' paper signage with iPads. But breaking down the problem for software developers led them to a daisy-chain of other problems, pushing the roadmap into unchartered territory for a retail store. “It’s about using technology to drive a certain behavior,” says the developer.
How many great husband-and-wife business teams can you think of? Us neither. But Kate and Andy Spade have figured out how to make their unusual partnership work. They've built a fashion empire — but can they make it last?