When Apple announced—actually, it was Mac boy Justin Long who made the news public—that the Mac versus PC campaign was to go in the circular file, most fanboys cheered. Probably. We knew that the "I'm better than you" ragging, diplomatically known as the Get a Mac campaign had come to the end of its three-year shelf life, but we weren't sure what was coming next.
Justin Long, the floppy-fringed star of the Mac v. PC ads, revealed that he heard it from a good source (er, a PC, actually) that the sweet-natured, yet passive-combative ad campaign run by Apple is coming to an end. In an interview with The A.V. Club, he remarked, "I think they might be done.