In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.
In this video and profile, Fuck Cancer founder (and No. 38 Most Creative Person) Cohen talks about her unorthodox approaches to cancer awarness--including celebrity voicemails and visualizing Justin Bieber checking his junk.
It helps if your organization is on the radar of one of the world's--and social media's--most influential pop stars. But for Adam Braun, founder of education charity Pencils Of Promise, Bieber was just one building block.
In an update to the iconic memorial, ONE and (RED) are making an online version, complete with the famous endorsements that they're known for. See what happens when Justin Bieber gets (virtually) sewing.
Justin Bieber and Google are both brand powerhouses, but they arrived at their success in two different ways. Consider how you will bring your brand’s role to life by entertaining consumers or by being useful, and it'll go a long way.