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Julie Rice

Julie Rice

Cofounder, SoulCycle

Along with Elizabeth Cutler, Julie Rice is the cofounder of SoulCycle, the company that reinvented generic spinning classes with charismatic instructors, highly thought-out production, and customer service intended to evoke what Rice describes as the "'Cheers' of fitness: where everybody knows your name."

I think the lesson, when people give you advice, is that you need to trust your own instinct. You know your business best.