Check-in service Gowalla launches iteration 3.0 today, an entirely redesigned and rebuilt version of the location-based app that blurs the lines between its competitors Facebook Places, Foursquare, Twitter, and Tumblr.
Josh Williams liked to travel, and explore, and he wanted others to embrace that same spirit in a social and sharable way. So he started Gowalla, a location-based social network, which has grown fast, and now has over 600,000 active users and a team of 25 employees based in the new tech hub that is Austin, Texas.
If you ever visit the downtown Manhattan offices of Foursquare, the popular location-based social game for smartphones, don't say the word Gowalla. When I made that mistake during a visit there last November, 27-year-old cofounder Naveen Selvadurai sent me to the Foursquare time out chair. It was a joke. I think.