You hear the word "narrative " a lot these days. Election narrative, party narrative, political narrative. Narrative Medicine, Narrative Law, Narrative Psychology. The list goes on -- just Google it.
Then there's the Corporate Narrative, a Mississippi river of company narratives. It used to be called marketing, but these days we, the people with the dollar to spend, have gotten cranky about being treated like cattle. Now we're looking for personal relationships -- dialogue, shared experience, a bedtime story. We want Match.com, only with brands.
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