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John Legere

John Legere

President and CEO, T-Mobile

CEO John Legere has led T-Mobile's public transformation with candid, bad boy force. He unleashed a profanity-laced diatribe against the wireless industry, railing against practices such as locking customers into a contract, included a press release that compared the wireless giant to Darth Vader and included fake quotes from AT&T's CEO. Still, In the six months that followed Legere's diatribe, T-Mobile added 1.4 million long-term subscribers, more than AT&T and Sprint. From May to December of 2014, its market value increased by more than 100%.

I’ve given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too.