When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he’d eat healthier. Or if my teenager just understood the danger of texting & driving, she’d quit it. The problem is this: Knowledge rarely leads to change.
Harvard Business School Professor John Kotter is a world-class authority on change leadership. He has written 12 books, each making substantive contributions to the field. His exposure to 100s of organizations provides powerful stories to illustrate his findings. He is perhaps best known for his 8-step model for leading successful change.