John Edson

President, Lunar

As president of Lunar, John Edson is currently working to expand the firm's insights and strategy offering, building on its three decades of innovation practices. Edson has a wealth of hands-on experience managing the birth of successful products for Apple, Philips, Motorola, InFocus, and a range of startups. Since 1993, he has been teaching classes in design and creativity at Stanford University, and in 2012, he wrote Design Like Apple, Seven Principles for Creating Insanely Great Products, Services, and Experiences.