Users are asking Facebook for more control over their data, CEO Mark Zuckerberg said at the Web 2.0 Summit today, but the company leans toward making things more open. "Mediating that tension is challenging," he said.
On Tuesday evening at the Web 2.0 Summit in San Francisco, John Battelle, Federated Media Publishing had a conversation with Eric Schmidt, CEO, Google. Keeping with the theme of the conference, "Disruption and Opportunity," we heard a little about how Google disrupted the search engine industry, the advertising industry, and what its plans are with offering competitive software to Microsoft's Office.
Here's a little of what Battelle and Schmidt discussed:
John Battelle is a visiting professor at UC-Berkeley. Michael Tchong founded Trendscape. Lenny Baker works as a CFA for Saloman Smith Barney/Citigroup. And Martin Niesenholtz serves as CEO for New York Times Digital. Their sparsely attended closing panel discussion set out to explore the future of advertising five years out but largely ended up touching on topics already addressed elsewhere. What follows is a partial transcript of their Ad:Tech discussion: