First a roller-skating rink. Then a giant inflatable globe courtesy of David Byrne. If those weren’t enough to lure you to the High Line, Manhattan’s mega-chic elevated park, then perhaps this will: You just might stumble upon a $100,000 bill.
Actually, you’d be blind not to. Stretched above the High Line at 18th Street, Woodrow Wilson’s dour green-hued mug fills a 25-foot-by-75-foot ad space where inexplicably sweaty underwear models normally consort.