Joel Beckerman

Founder and Lead Composer, Man Made Music

Joel Beckerman is the founder of Man Made Music, which specializes in sonic branding. This includes sonic strategy and sonic logos, those brief melodies brands use as signatures like the music that introduces HBO's original programming or the Super Bowl theme, both Man Made Music creations. Clients include major brands like AT&T and Hertz. Other notable projects include the theme for CBS This Morning; the theme for NBC Nightly News with Brian Williams; the theme for ESPN’s critically acclaimed sports documentary films 30 for 30; and the 2012 Superbowl theme music inspired by John Williams's original iconic composition, “Wide Receiver.”