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Jochen Zeitz

Jochen Zeitz, the former CEO of Puma and Kering's Sport and Lifestyle division, as well as Kering's Chief Sustainability Officer, is currently director of Kering and chairman of the board’s sustainable development committee, as well as cofounder and co-chair of The B Team. In 2008, he founded the Zeitz Foundation to support sustainability practices in business. At Puma, he turned his company into an open-source design playground, enlisting outside designers to produce an ever-expanding list of product reincarnations, pioneering a new sports-lifestyle category that fuses fashion and performance. He also introduced Puma's environmental profit and loss accounting, an ambitious reporting initiative that directly addresses the impact and flows from and to the environment.

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