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Jessica Alba

Jessica Alba

Cofounder, The Honest Company

Golden Globe nominee Jessica Alba turned a passion for purity into The Honest Company, a maker of eco-friendly household and family products.

I wanted a company that's transparent. I was sick of people saying, 'This is our green line, it costs a dollar more,' but it's the same stuff that's in everything else. They deleted one fragrance, but it still has tons of carcinogens. Like, really?