Jeff Zwerner is Evernote's VP of Branded Products, leading the design and development of physical products and experiences surrounding the expanding community of Evernote users. Zwerner ran a design agency in San Francisco for 13 years, was acting creative director of packaging at Apple from 2001 to 2003, and worked on brand design for Palm.
The hardest thing at Apple is recruiting. You are going to the best designers in the world and saying, 'Can you imagine coming to Apple and putting pictures of things on white, with one line of typography--for years?' I really admire the people who stayed there, and their ability to see the big picture.»