"Apps are bullshit" may sound like a weird slogan to raise venture capital with, but that's exactly what Jason Baptiste did (and continues to do) as he builds his startup company, OnSwipe. ("We're making T-shirts," he tells Co.Design.) What he really means is that content apps are b.s.: those dazzling but expensive-to-produce and slow-to-download packages that Conde Nast, Time Inc., and others (okay, yes, us!) are trying so desperately to sell.
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