James Sommerville

Vice President, Global Design, Coca-Cola

Prior to joining Coca-Cola, Sommerville was cofounder of the U.K. design firm Attik, where he was responsible for the massive redesign of Coke’s brand identity in 2006 and its visual identity strategy for 2010’s FIFA World Cup. He has also revitalized other brands including Virgin, Adidas, Sheraton, and Heineken.