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Jackie Wilgar

Jackie Wilgar

VP Marketing, Live Nation

At Live Nation, Jackie Wilgar oversaw the rollout of an app that directly linked Live Nation with fans and helped transform the world's largest public live-entertainment company into a social, mobile powerhouse. The iOS app, which has been downloaded more than 4 million times, triangulates users' locations with their iTunes catalog (with permission), then offers them early ticket deals.

We know a whole lot about who [the fans] are. We can try and test things quickly, and if they don't work, we try new things.