Today marks the American launch of the PlayStation Vita, Sony's latest handheld gaming device. We talk with Sony Computer Entertainment America president Jack Tretton about producing a dedicated game system in the era of smartphones and tablets.
The President of Sony Computer Entertainment America talks with Fast Company about the relative value of games and gaming systems, how games help reach consumers, and what it's like to work for PlayStation.
Jack Tretton, the CEO of Sony Computer Entertainment of America, discusses how Sony is reorganizing, the motion-control competition with Microsoft, and how Sony ignored naysayers and found gaming success.
After free lunch and drinks outside the Shrine Auditorium, Jack Tretton, president and CEO of Sony Computer Entertainment America welcomed the media to the Sony briefing. Tretton began by taking a look back at Sony’s 13 year legacy in gaming touching on the accomplishments of the original Playstation, Playstation 2, Playstation Portable, Playstation 3 and the Playstation Network.