By Valentine's day, U.K.-based cartoonist and blogger Hugh McLeod will have visited 35 Tesco supermarkets from Inverness to Bournemouth as part of a roadtrip promoting the South African winery, Stormhoek.
McLeod is marketing strategist for the South African winery and designed their newest label. In each supermarket, McLeod will sign commemorative Stormhoek lithographs of his design. Plus, he and his collaborators will be posting daily video podcasts of their travels.
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