In the book, Groundswell: Winning in a World Transformed by Social Technologies Charlene Li and Josh Bernoff write about how social media — blogs, wikis, Facebook — has impacted the way customer's interact with your brands. These elements of a social phenomenon — the groundswell — has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.
By Valentine's day, U.K.-based cartoonist and blogger Hugh McLeod will have visited 35 Tesco supermarkets from Inverness to Bournemouth as part of a roadtrip promoting the South African winery, Stormhoek.
McLeod is marketing strategist for the South African winery and designed their newest label. In each supermarket, McLeod will sign commemorative Stormhoek lithographs of his design. Plus, he and his collaborators will be posting daily video podcasts of their travels.