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Howard Schultz

Howard Schultz

CEO, Starbucks

Howard Schultz is not the only billionaire to grow up in a Brooklyn housing project, nor is he the only project-raised Brooklynite who has owned a basketball team. But he's the only one who got there by selling coffee. As the CEO of Starbucks, Schultz built the company from a small regional chain to a global behemoth.

The price of admission is not good enough if your relevancy and market position is only where the product is sold. We said to ourselves that we have to be as relevant socially and digitally as we are when the customer is inside our four walls as when they're outside.