Every business magazine and business student knows something about
Southwest Airlines (SWA). My favorite business leader, Herb Kelleher,
who was so significant in making SWA the admired company it is today
has retired as Chairman of the Board. I have held off talking about
this wonderful company because I was certain that I would only be
redundant. I choose to add my two-cents today because airline customers
are recently being charged extra by other airlines for things like, baggage of all things!