1_Pig Newton (Louis C.K.)
For bringing the funny directly to fans and forging a path for other artists to do the same. Frustrated with the way comedians were treated by large production companies and tired of the byzantine royalty agreements that left him with little to show, monetarily speaking, for his stand-up specials, CK decided to produce a show himself. The resulting video, Live at the Beacon Theater, broke even in under a day, with over 50,000 downloads at $5 each within twelve hours of going online.
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