Grant McCracken is an anthropologist, author, and research affiliate at MIT. His upcoming book, "Culturematic,"
talks about the rise of a new kind of culture-making machine. In an
excerpt, he describes culturematics and what we can learn from them
about creating breakthrough ideas.
Though some have said we've moved past design thinking, its most exciting extensions move beyond the concept in its most narrow sense. Many wouldn't even be projects you'd expect from the IDEOs and Jump Associates of the world.
Too often, we find ourselves applying the "focus group of one" mentality to our work, assuming that the place we're from is indicative of what the country—or the world—thinks. But we have to strive to challenge our own geographic assumptions and bring a diversity of cultural perspectives to the discussion.
In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to share their work, it creates a promising environment for collaboration and research.